Tourism bouncing back with record visitor spending

International tourists to Australia are staying longer and spending more than they did pre-COVID-19. (JASON O’BRIEN/AAP PHOTOS)

International tourists are breaking spending records across Australia, with visitors staying longer than they did before the COVID-19 pandemic.

International tourists spent $30.9 billion in Australia in the year to March 2024, slightly above pre-pandemic spending levels, according to data from Tourism Research Australia.

Half the states and territories across Australia exceeded 2019 spending levels.

South Australia recorded the greatest improvement, with spending at 120 per cent of pre-COVID levels, followed by Western Australia (111 per cent), NSW (105 per cent) and Queensland (102 per cent).

International travellers stayed longer and spent more per trip in the year to March 2024 than they did pre-COVID.

Trips to Australia were up to 84 per cent of 2019 levels, average spend per trip increased by 25 per cent, and nights away exceeded pre-pandemic levels, with an average stay of 37 nights.

Acting Western Australian tourism minister John Carey said the state was tracking ahead of target growth in visitor spending at $17.9 billion across international and domestic tourists.

“These outstanding results show WA’s global reputation as a destination with incredible tourism and hospitality experiences is attracting travellers from around the world," he said.

Brisbane and the Sunshine Coast recorded the highest total overnight spending rates ever at $3.2 billion and $371.1 million respectively.

Tourists enjoy a drink
Domestic tourism has remained stable in the first quarter of 2024, with spending on par with 2023.

Tourism and Events Queensland chief executive Patricia O'Callaghan said the state's tourism industry continued to work to be the dominant holiday destination for international and domestic travellers.

“Since COVID-19 it’s been a rollercoaster for Queensland’s tourism sector as we went from the challenges brought by travel restrictions to the incredible highs of a domestic tourism boom," she said.

“We’re now entering a new period of normalisation that holds some promising signs in the face of strong headwinds that we know have been building over some time."

NSW, Victoria, Tasmania and the ACT had more visitors spending more money compared to the last quarter of 2023 but had not caught up to pre-pandemic levels.

Domestic tourism remained stable in the first quarter of 2024, with spending on par with the same period in 2023.

Australians took 28.8 million domestic trips, spending $27.4 billion during the quarter.

Spending was up six per cent for travellers to capital cities but down four per cent when it came to those heading to regional areas.

License this article

What is AAPNews?

For the first time, Australian Associated Press is delivering news straight to the consumer.

No ads. No spin. News straight-up.

Not only do you get to enjoy high-quality news delivered straight to your desktop or device, you do so in the knowledge you are supporting media diversity in Australia.

AAP Is Australia’s only independent newswire service, free from political and commercial influence, producing fact-based public interest journalism across a range of topics including politics, courts, sport, finance and entertainment.

What is AAPNews?
The Morning Wire

Wake up to AAPNews’ morning news bulletin delivered straight to your inbox or mobile device, bringing you up to speed with all that has happened overnight at home and abroad, as well as setting you up what the day has in store.

AAPNews Morning Wire
AAPNews Breaking News
Breaking News

Be the first to know when major breaking news happens.


Notifications will be sent to your device whenever a big story breaks, ensuring you are never in the dark when the talking points happen.

Focused Content

Enjoy the best of AAP’s specialised Topics in Focus. AAP has reporters dedicated to bringing you hard news and feature content across a range of specialised topics including Environment, Agriculture, Future Economies, Arts and Refugee Issues.

AAPNews Focussed Content
Subscription Plans

Choose the plan that best fits your needs. AAPNews offers two basic subscriptions, all billed monthly.

Once you sign up, you will have seven days to test out the service before being billed.

AAPNews Full Access Plan
Full Access
AU$10
  • Enjoy all that AAPNews has to offer
  • Access to breaking news notifications and bulletins
  • Includes access to all AAPNews’ specialised topics
Join Now
AAPNews Student Access Plan
Student Access
AU$5
  • Gain access via a verified student email account
  • Enjoy all the benefits of the ‘Full Access’ plan at a reduced rate
  • Subscription renews each month
Join Now
AAPNews Annual Access Plan
Annual Access
AU$99
  • All the benefits of the 'Full Access' subscription at a discounted rate
  • Subscription automatically renews after 12 months
Join Now

AAPNews also offers enterprise deals for businesses so you can provide an AAPNews account for your team, organisation or customers. Click here to contact AAP to sign-up your business today.

SEVEN DAYS FREE
Download the app
Download AAPNews on the App StoreDownload AAPNews on the Google Play Store