Streamers have paused Australian content commissioning

Commissioning of Australian content by foreign streaming services began to slow down months ago. (James Ross/AAP PHOTOS)

Investment in new Australian screen projects has seized up as the industry waits on local content quotas for streaming giants, an inquiry has been told.

"It's creating a lot of anxiety and uncertainty and with that, money and cash flow and other challenges," Matthew Deaner from Screen Producers Australia said.

Laws to set minimum spending on Australian content for streamers such as Netflix, Amazon Prime, and Disney+ were promised as part of the national cultural policy in early 2023.

The proposed rules were delayed in September and while legislation is due in mid-2024, a bill has yet to be tabled in the federal parliament.

The screen producers peak body has been campaigning for a minimum of 20 per cent of revenue investment, but individual streamers have been lobbying for a fraction of that amount.

During the Senate committee inquiry, Mr Deaner outlined what he described as "harsh and unfair" business deals for project development and intellectual property, which have spread from some global streamers to the rest of the local industry, and have been adopted by ABC.

"It's a major cause for concern and there's a growing sense of real crisis in the local industry," Mr Deaner told the hearing into the national cultural policy in Canberra on Tuesday.

A number of streaming services began to slow down Australian commissions a few months ago, Mr Deaner said, adding it was difficult to determine the actual amount global streaming companies are spending on Australian content.

"There's a number of cases where I think data is deliberately muddied to tell a story that they love to tell, which isn't necessarily accurate to the situation at hand," he said.

Whether laws to implement local content quotas will fall foul of the Australia-US free trade agreement has been a longstanding issue on which the government has received legal advice, Arts department assistant secretary Rebecca Rush told the hearing.

The quotas could be based on revenue generated by streamers in Australia, or on their broader expenditure, with the exact model yet to be decided.

The government is committed to having rules in place by July 1, the hearing was told.

License this article

What is AAPNews?

For the first time, Australian Associated Press is delivering news straight to the consumer.

No ads. No spin. News straight-up.

Not only do you get to enjoy high-quality news delivered straight to your desktop or device, you do so in the knowledge you are supporting media diversity in Australia.

AAP Is Australia’s only independent newswire service, free from political and commercial influence, producing fact-based public interest journalism across a range of topics including politics, courts, sport, finance and entertainment.

What is AAPNews?
The Morning Wire

Wake up to AAPNews’ morning news bulletin delivered straight to your inbox or mobile device, bringing you up to speed with all that has happened overnight at home and abroad, as well as setting you up what the day has in store.

AAPNews Morning Wire
AAPNews Breaking News
Breaking News

Be the first to know when major breaking news happens.


Notifications will be sent to your device whenever a big story breaks, ensuring you are never in the dark when the talking points happen.

Focused Content

Enjoy the best of AAP’s specialised Topics in Focus. AAP has reporters dedicated to bringing you hard news and feature content across a range of specialised topics including Environment, Agriculture, Future Economies, Arts and Refugee Issues.

AAPNews Focussed Content
Subscription Plans

Choose the plan that best fits your needs. AAPNews offers two basic subscriptions, all billed monthly.

Once you sign up, you will have seven days to test out the service before being billed.

AAPNews Full Access Plan
Full Access
AU$10
  • Enjoy all that AAPNews has to offer
  • Access to breaking news notifications and bulletins
  • Includes access to all AAPNews’ specialised topics
Join Now
AAPNews Student Access Plan
Student Access
AU$5
  • Gain access via a verified student email account
  • Enjoy all the benefits of the ‘Full Access’ plan at a reduced rate
  • Subscription renews each month
Join Now
AAPNews Annual Access Plan
Annual Access
AU$99
  • All the benefits of the 'Full Access' subscription at a discounted rate
  • Subscription automatically renews after 12 months
Join Now

AAPNews also offers enterprise deals for businesses so you can provide an AAPNews account for your team, organisation or customers. Click here to contact AAP to sign-up your business today.

SEVEN DAYS FREE
Download the app
Download AAPNews on the App StoreDownload AAPNews on the Google Play Store