'How does Sydney do it?': Swans flex with AFLW opener

Chloe Molloy (5) is proud of what the Swans have achieved on and off the field in two AFLW seasons. (Dave Hunt/AAP PHOTOS)

Hosting the season opener after only two campaigns in the AFLW is a massive flex on rivals, Sydney captain Chloe Molloy says.

On the back of a historic season, the Swans will kickstart the AFLW season by hosting inaugural side Collingwood at North Sydney Oval on Friday evening.

It is the first time the women's competition will begin outside Victoria, with Daisy Pearce's West Coast hosting Richmond on the same night in back-to-back fixtures.

Expansion side Sydney were handed the season opener after attracting the highest crowds in their second-ever campaign.

Hosting games at North Sydney Oval and inner-west venue Henson Park, the Swans averaged crowds of 4637 fans - nearly double the league's average of 2606.

With expansion to 14 rounds dependent on achieving an average attendance of 6000 fans and average broadcast viewers of 100,000, the Swans are expected to play a crucial role in the league's growth.

There were 234,525 fans across 90 regular-season AFLW games last season while the regular-season average viewership was 54,969, according to the AFL's annual report.

The 18-team competition is due to expand to 12 regular-season rounds by 2025, after growing from 10 to 11 plus finals this year.

"We've earned it as a club," Molloy said on Wednesday.

"We were able to have a really historical season last year but then I think it goes beyond the on-field success that we had.

"To have the highest home crowd attendance in our second season is a big flex. We earned that and I'm stoked.

"I don't think you would have ever thought an expansion side in their third season would be given the opening round.

"I've had other teammates and other captains ask, 'How does Sydney do it?'"

Sydney underwent an incredible transformation in their second season, reaching finals after going winless in their debut campaign.

Their fairytale season came to an end after competition heavyweights Adelaide handed them a 67-point semi-final thrashing.

"We keep pushing that bar higher and then you do become a victim of your own high standards," Molloy said on Wednesday.

"There genuinely is so much depth in this side, and it is a side full of players that have been overlooked and always had to continually prove that they were worthy enough.

"That's what this club drives, is continuing pushing that bar.

"Three-quarters of our list have under 20 games of experience in the AFLW.

"To have games now under our belts, we're seeing footballers come into themselves and figure themselves out."

License this article

What is AAPNews?

For the first time, Australian Associated Press is delivering news straight to the consumer.

No ads. No spin. News straight-up.

Not only do you get to enjoy high-quality news delivered straight to your desktop or device, you do so in the knowledge you are supporting media diversity in Australia.

AAP Is Australia’s only independent newswire service, free from political and commercial influence, producing fact-based public interest journalism across a range of topics including politics, courts, sport, finance and entertainment.

What is AAPNews?
The Morning Wire

Wake up to AAPNews’ morning news bulletin delivered straight to your inbox or mobile device, bringing you up to speed with all that has happened overnight at home and abroad, as well as setting you up what the day has in store.

AAPNews Morning Wire
AAPNews Breaking News
Breaking News

Be the first to know when major breaking news happens.


Notifications will be sent to your device whenever a big story breaks, ensuring you are never in the dark when the talking points happen.

Focused Content

Enjoy the best of AAP’s specialised Topics in Focus. AAP has reporters dedicated to bringing you hard news and feature content across a range of specialised topics including Environment, Agriculture, Future Economies, Arts and Refugee Issues.

AAPNews Focussed Content
Subscription Plans

Choose the plan that best fits your needs. AAPNews offers two basic subscriptions, all billed monthly.

Once you sign up, you will have seven days to test out the service before being billed.

AAPNews Full Access Plan
Full Access
AU$10
  • Enjoy all that AAPNews has to offer
  • Access to breaking news notifications and bulletins
  • Includes access to all AAPNews’ specialised topics
Join Now
AAPNews Student Access Plan
Student Access
AU$5
  • Gain access via a verified student email account
  • Enjoy all the benefits of the ‘Full Access’ plan at a reduced rate
  • Subscription renews each month
Join Now
AAPNews Annual Access Plan
Annual Access
AU$99
  • All the benefits of the 'Full Access' subscription at a discounted rate
  • Subscription automatically renews after 12 months
Join Now

AAPNews also offers enterprise deals for businesses so you can provide an AAPNews account for your team, organisation or customers. Click here to contact AAP to sign-up your business today.

SEVEN DAYS FREE
Download the app
Download AAPNews on the App StoreDownload AAPNews on the Google Play Store